The Plant-Based Meat Wars Are Hitting the Courts

Bad news for anyone who uses to come up with brand names: Citing trademark concerns, a European court just blocked Nestlé from naming its plant-based burger line the “Incredible Burger.”

Impossible Burger’s Stunning Sales

October 3, 2019 Impossible Foods

Impossible Burger debuted on store shelves earlier this month, immediately becoming the No. 1 product sold at some of America’s favorite grocery stores — and remaining the top performer ever since.

Impossible Burger’s Grocery Rollout Gets Environmental Group Objection

August 30, 2019 Deena Shanker, Bloomberg

Friends of the Earth filed an objection to Impossible Foods’ grocery store plan, arguing that the faux meat maker’s “magic ingredient,” soy leghemoglobin or “heme,” has not been adequately tested for safety because only the company has done assessments.

Sodexo Launches New Impossible Burger Menu at more than 1,500 U.S. Locations

August 14, 2019 Sodexo

Sodexo’s decision to use and serve the Impossible™ Burger isn’t just a result of the meat-alternative’s award-winning taste and high consumer approval rating, but its environmental benefits.

Is the Movement to Eat Less Meat Actually Making a Difference?

“Most surveys definitely show that anywhere between 30 and 50% [of people] are interested in cutting down on meat,” Becky Ramsing of the Johns Hopkins Center for a Livable Future told HuffPost. The institution’s current research is focused on “getting our brains around” why a growing number of people are reducing their meat consumption without becoming vegetarian or vegan.