Incogmeato by MorningStar Farms Enlists Spokesanimals to Challenge People to Eat Plant-Based Ahead of Labor Day

August 31, 2020 Kellogg Company

Incogmeato is the latest challenger in the plant-based category here to show skeptics there is nothing to fear about plant-based… unless you’re afraid of big flavor. But while sixty percent of Americans want to eat more plant-based1 many are scared that it won’t taste as good as meat.

Incogmeato by Morningstar Farms Plant-Based Meats Add Sizzle to Summer

February 18, 2020 Kellogg Company

Plant-based eating just got meatier – and more fun. From the longtime category leader MorningStar Farms®, Incogmeato™ by MorningStar Farms® is a delicious new line of next-generation plant-based protein that looks, cooks and tastes just like meat.

Kellogg’s Incogmeato to Launch Vegan Bratwurst and Italian Sausage

February 13, 2020 Amelia Lucas, CNBC

Kellogg’s Incogmeato line will introduce meatless pork products this summer, following the lead of Impossible Foods and Beyond Meat.