California Avocado Commission Offers Summer Marketing Support

Peak availability of California avocados continues in July, and the California Avocado Commission’s summer advertising and trade program is running at full steam. Support includes “The best avocados have California in them” advertising campaign, which increases brand linkage and awareness that the fruit is in season. Consumer public relations activities and customized trade promotions work hand-in-hand with the advertising messaging.

Jan DeLyser to Moderate Discussion with Queen Latifah at CGT Women’s Fresh Perspectives Leadership Breakfast

September 24, 2019 Produce Marketing Association

Center for Growing Talent (CGT) has announced that Jan DeLyser, vice president marketing for the California Avocado Commission will moderate the discussion with this year’s Women’s Fresh Perspectives (WFP) Leadership Breakfast keynote speaker, Queen Latifah, as part of the Fresh Summit programming.