Ocean Spray Launches Just Add Cran Creative Campaign, Introducing The Farmer ‘Johnny’a with Cran-Fan Favorites

June 12, 2024 Ocean Spray Cranberries

The new spots feature a new farmer-inspired character, “Johnny.” “Johnny” acts as the straight-shooter cousin of the two beloved farmers featured in Ocean Spray ads from 2008 to 2018; the new character aims to embody the brand’s New England roots and the grit of the farmer-owners who serve as the core of the brand. Within the creative, Johnny encourages viewers to Just Add Cran—because when you do, good things happen.