KING’S HAWAIIAN, NASCAR Bake Multiyear Track Partnership

March 15, 2021 KING’S HAWAIIAN

NASCAR and King’s Hawaiian announced today a multiyear track official partnership that secures the family-owned bakery naming rights to dining areas at four NASCAR-owned facilities – Daytona International Speedway, Kansas Speedway, Richmond Raceway and Phoenix Raceway.

King’s Hawaiian Sued for Not Actually Making its Sweet Rolls in Hawaii

December 30, 2020 HawaiiNewsNow

Contrary to popular belief, King’s Hawaiian sweet rolls are not actually made in Hawaii. And now, a New York resident is suing the makers, claiming that he was misled into buying the rolls.

KING’S HAWAIIAN Names SRG Foodservice Agency-of-Record

October 13, 2020 KING’S HAWAIIAN

In a move that represents an expansion of its marketing efforts, King’s Hawaiian, the leading producer of Hawaiian bakery products, has named the Sterling-Rice Group as its first food service agency-of-record.