King’s Hawaiian Named Official Bread of Toronto Maple Leafs With Grand Opening of New Eatery at Scotiabank Arena

February 14, 2024 King's Hawaiian

King’s Hawaiian, known for its irresistibly soft and fluffy products, has been announced as the official bread of the Toronto Maple Leafs. To elevate this new partnership, King’s Hawaiian opened a branded concession stand that combines its beloved bread products with Maple Leaf Sports & Entertainment’s elevated culinary offerings, in the home of the Maple Leafs, Scotiabank Arena, on February 1.

King’s Hawaiian Partners With Eli and Peyton Manning to Make Slider Sunday a Touchdown in New Campaign

September 14, 2023 KING'S HAWAIIAN

King’s Hawaiian® announced today a new two-year partnership with football legends Eli and Peyton Manning. The brothers will tackle a new central role in the brand’s omnichannel marketing campaign, starring in ad spots about the ultimate weekend gathering – Slider Sunday, a weekly ritual that brings families and friends together over irresistible King’s Hawaiian sliders.

King’s Hawaiian Turns Thanksgiving Travel Into a Treat With ‘Roll Home in Style’ Dining Cars Along Holiday Train Routes

November 7, 2022 King's Hawaiian

Holiday travel is notorious for being hectic – in fact, according to Amtrak, Thanksgiving is its busiest travel week of the year*. Eager to transform one of the biggest holiday stresses into an enjoyable experience, King’s Hawaiian – makers of the #1 branded dinner roll in the U.S. and a must-have for any holiday feast – is harnessing its dinner table magic to help travelers get into the holiday spirit earlier this year.

Gen.G and King’s Hawaiian Test Gamers’ Creativity and Cooking Prowess in the King’s Hawaiian Slider Sunday Cook-Off

October 27, 2022 King's Hawaiian

Global esports organization  Gen.G announced today its latest unique partnership, a contest with King’s Hawaiian® called “The King’s Hawaiian Slider Sunday Cook-Off,” which pits two gamers, Raynday and Jalon, head to head to see who creates the best recipe for Slider Sunday. Their masterpieces will be judged by cooking content streamer and chef Triciaisabirdy, who has been featured on Next Level Chef. This will be King’s Hawaiian’s first foray into the gaming and livestream space.  

King’s Hawaiian Celebrates How Slider Sunday Upgrades Tailgating Season With The Slider Sunday Million Dollar Showdown

September 9, 2022 King's Hawaiian

Slider Sunday meals made on soft, fluffy and sweet King’s Hawaiian bread are the MVP of any football Sunday tailgate. To celebrate, King’s Hawaiian is giving away $1 million to a lucky winner and kicking off a search for the ultimate game day slider recipe by launching the Slider Sunday Million Dollar Showdown.