USDA Proposes Modifications to Kiwifruit Marketing Order

June 27, 2022 USDA AMS

The U.S. Department of Agriculture (USDA) announced a proposal to modify the handling regulations prescribed under the federal marketing order for kiwifruit grown in California. The proposed rule was published on June 17, 2022 in the Federal Register and provides a 60-day public comment period. Comments are due by August 16, 2022.

Zespri Launches Consumer Contest Driving Shoppers to Try Sweet and Invigorating SunGold Kiwifruit

June 7, 2022 Zespri

Zespri TM is capturing that first, invigorating sweet bite of SunGold TM Kiwifruit with its Go Sweet. Be Bold national contest by encouraging shoppers to break from the mundane and shake up the contents of their fruit bowl with SunGold TM – the #1 selling kiwifruit brand. Zespri will incentivize shoppers to win prizes, which will drive purchases at the store.

William H. Kopke Jr., Inc. Unveils Refresh of its SWEETUMS Family of Brands

William H. Kopke Jr., Inc.; a vertically integrated fruit and produce company since 1937, has unveiled their redesign for the SWEETUMS® family of branded citrus items. The family of branded produce includes citrus, grapes, cherries, pears, kiwi and berries; designed to represent a cohesive brand experience for the consumer.

Zespri Sungold Kiwifruit Launches Season With First Shipment Arriving Early May

May 13, 2022 Zespri

Zespri’s first-ever charter vessel to the U.S. arrived in the Port of Los Angeles on May 9 delivering SunGoldTM Kiwifruit to meet growing consumer demand. This shipment kicks-off another anticipated season as more and more consumers look for delicious and nutritious options to add to their basket. Zespri’s integrated consumer campaign is designed to communicate the benefits of SunGoldTM and drive traffic to retailers carrying the #1 selling kiwi brand.

Zespri Kicks Off the 2022 Planning Season at the SEPC Trade Show

February 24, 2022 Zespri

Zespri is excited to reveal the new shipper displays with updated graphics that showcase Zespri’s exciting new consumer digital marketing campaign.