Kroger Precision Marketing Expands Access to On-Site Advertising Inventory Through Three Leading Ad-Management Platforms

Kroger Precision Marketing (KPM), the retail media business of the Kroger Co. powered by 84.51°, is expanding access to its on-site advertising inventory. Advertisers may now use one of three preferred advertising management platforms to buy product listing ads on Kroger ecommerce sites. Pacvue, Skai and Flywheel Digital are the inaugural platforms with access to the API.

Kroger Fulfillment Network Expands to Three New Cities

March 4, 2022 Kroger

The Kroger Co. it will offer more Americans delivery through the addition of spoke facilities in Austin and San Antonio, TX and Birmingham, AL powered by the Kroger Fulfillment Network and Ocado Group.

Kroger’s Fred Meyer Stores Launch Loop in Portland, Oregon Metro

February 23, 2022 Kroger

The Kroger Co. and Loop, the circular reuse platform developed by TerraCycle, have launched a new way for customers to shop, offering a selection of products in reusable packaging rather than in single-use plastic.

Kroger and Kitchen United Open Houston Location

February 23, 2022 Kroger

Kroger and Kitchen United MIX announced today the opening of a kitchen center in Houston, Texas, located in The Heights neighborhood. Customers can order freshly prepared, on-demand restaurant meals from any or all participating restaurants to satisfy even the pickiest eaters.

Kroger Announces Leadership Changes

February 10, 2022 Kroger

The Kroger Co. announced the retirement of Mark Tuffin, senior vice president of retail divisions, after more than 26 years of distinguished service, effective April 1. Tuffin will be succeeded by Kenny Kimball, currently president of the Smith’s division.