Lunar New Year is the Perfect Food Fatigue Fighter …with Frieda’s Asian Sets

February 2, 2021 Frieda’s Specialty Produce

Lunar New Year, which begins on February 12, 2021, is the perfect time to help shoppers discover new food favorites, and Frieda’s customized Asian vegetable program makes it easy. 2021 is the Year of the Ox, symbolizing hard work and honesty; we think it’s quite fitting, wouldn’t you say?

The Lunar New Year to be Celebrated Authentically in The USA With Symbolic Fruits and Vegetables

January 26, 2021 SGS Produce

While Asian immigrants and descendants plan for the world-celebrated Lunar New Year, a network of suppliers in the USA works tirelessly to guarantee fresh produce and specialty food for the families that will enjoy the traditional holiday at home.

Frieda’s Introduces Lunar New Year to the Produce Aisle

January 10, 2019 Frieda’s Specialty Produce

Frieda’s is innovating to recognize it as Lunar New Year to be more inclusive of all Asian cultures that celebrate the holiday. This is a great opportunity to bring into your store shoppers who are familiar with or curious about Asian cuisine, while appealing to shoppers of all Asian descents. The Year of the Pig will begin on February 5 and be celebrated through February 19.