An Important Discussion ICA Sweden’s Maria Wieloch Speaks Out: The Imperative Of Increasing Produce Consumption to 500 Grams Per Day Per Capita Does The Industry Have The Long Term Perspective That is Needed?

ICA’s Maria Wieloch, as she is not only an exceptional industry leader, but a rare trifecta, having presented at our events in London, Amsterdam and New York. Now, as the industry and the world open up, Maria joins us with word of an important and, indeed, extraordinary effort being made at ICA to help the health of its customers by increasing produce consumption.