As the Michigan Asparagus season ends, retail promotions, a new website, social promotions and a giveaway collaboration mark key highlights of the 2023 season. …
The Michigan AsparagusAdvisory Board (MAAB) has partnered with American Kitchen to launch “Cooking the American Dream”, a two week social media promotion highlighting the value of American grown and American made food and cookware. …
The Michigan Asparagus Advisory Board (MAAB) is thrilled to announce the release of its 2023 video series that celebrates the exceptional flavor and numerous benefits of Michigan asparagus. Designed to appeal to consumers, these videos explore the distinct taste, freshness, quality, nutritional value, and versatility of Michigan asparagus. …
The Michigan Asparagus season is almost here, and consumers are excited to head into stores to incorporate this popular summer vegetable into their meal plans. Harvest preparation is underway, and growers are working diligently to deliver fresh asparagus from the field to retail shelves. This year’s crop promises thick, tender, and firm asparagus – all signs of a nutritious and flavorful harvest. …
As they do every year, consumers eagerly awaited the arrival of this season’s crop of Michigan asparagus, and though the harvest was delayed by about a week, the excitement of those awaiting its arrival did not subside. Now with the season in full swing, Michigan asparagus is offering excellent quality this year, with spear tips that are not only tight but also extremely flavorful. …
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