Keep Milk Cold! 500+ School Districts to Participate in ‘Strive for 35’ Milk Temperature Study

More than 500 school districts in the American Dairy Association North East’s six-state region are committed to serving milk just how kids like it – COLD! The milk temperature program, “Strive for 35,” is designed to help schools keep milk between 35 and 40°F for optimal taste and to increase student consumption.

Shatto Milk Company offers limited edition bottles of its Red Velvet Milk as Chiefs enter Playoffs

January 11, 2022 Shatto Milk Company

Shatto Milk Company is releasing its sought after red velvet milk to celebrate the hometown teams playoff run which starts this weekend.  Deliveries will be made to area stores beginning Wed. Jan 12th. Questions regarding product availability should be directed to your preferred store.

USDA Seeks Nominees for National Fluid Milk Processor Promotion Board, Deadline is 1-14

January 4, 2022 USDA

The U.S. Department of Agriculture (USDA) is seeking nominations from fluid milk processors and other interested parties for candidates to serve on the National Fluid Milk Processor Promotion Board. The deadline for nominations is Jan. 14, 2022.

Real California Milk Kicks Off Fall Baking Season With Real California Butter Campaign at Retail

The California Milk Advisory Board (CMAB) announced today the launch of an October consumer promotion focused on Real California Butter as the foundation of the fall baking season. Featuring recipes such as Apple Brown Butter Crumble with Caramel Sauce and Poached Pears in Puff Pastry with Honey Whipped Cream, the month-long promotion will focus on creating delectable treats with classic fall flavors including pumpkin, cinnamon, apple, caramel, maple, and more all while highlighting California butter as a star baking ingredient.

New York Dairy Princesses Help Drive Chocolate Milk Sales in Retail Stores

County dairy promotion programs are helping drive in-store chocolate milk sales with a fall retail campaign developed by American Dairy Association North East.