Real California Milk Begins Holiday Season With Mornings Mean More Campaign at Retail

November 23, 2021 California Milk Advisory Board

The California Milk Advisory Board (CMAB) announced today the launch of a consumer promotion focused on holiday breakfast traditions with dairy. The campaign is an extension of the Mornings Mean More campaign that first debuted in2020 . The Holiday Mornings Mean More campaign communicates messages of family, togetherness and the importance of  celebrating time together over special breakfast recipes.