SAF Surveys Show Strong Mother’s Day Results

Floral industry and consumer studies conducted by the Society of American Florists show overwhelmingly positive Mother’s Day sales results despite a global pandemic.

SAF Touts Importance of Flowers and Tackles Negative Publicity in Run-Up to Mother’s Day

Flowers make us happier, according to behavioral research conducted at Rutgers, The State University of New Jersey. Never has that been more important than right now with the evolving situation of COVID-19, and SAF spread that message in the media leading up to Mother’s Day.

COVID-19 Wilts Floral Industry, But Florists Hopeful to Make Mother’s Day Comeback

“We will be at 70 to 75 percent normal,” said Tucson, Ariz., florist Don Coleman. “I mean, losing weddings, losing the front of the store, big impact — but again we’re seeing increases online.”

Star Roses and Plants Launches “Make Any Day Mother’s Day” Campaign

Star® Roses and Plants, the introducers of The Knock Out® Family of Roses, knows that Mother’s Day may look different for many families this year, which is why they recently launched its “Make Mother’s Day Any Day” campaign.

Teleflora Thanks Moms for Making the “New Normal” More Normal

April 28, 2020 Teleflora

This Mother’s Day, Teleflora®, the world’s leading floral delivery service, is celebrating moms everywhere who have taken remarkable measures to create normalcy for their families during a time of uncertainty with the launch of a new campaign, “A Mother’s Love.”