Teleflora Pays Homage to Mom this Mother’s Day With New Campaign Told Through the Eyes of Children

April 28, 2021 Teleflora

From “going to work” with Mom every day to Mom “going to school” with her kids, and the many snacks in between, Teleflora spotlights how having their mom by their side made the past year one of the most memorable for kids.

Insights From a Floral Wholesaler

April 19, 2021 Rio Roses / Equiflor

Bill LaFever, PFCI, President of Bill Doran Company offers insights and tips for Mother’s Day that are so helpful that we wanted to share them.

6 Tips For Best-Ever Mother’s Day Floral Sales

April 15, 2021 Rio Roses / Equiflor

Well, here we go… straight into the biggest floral holiday of the year! Mother’s Day has always been a major income-maker for the entire retail industry: Since 2007, Mother’s Day spending in the US has increased by 70%, to $26.7 billion in 2020 — and 2021 seems to be on track to continue that high-spending trend.

SAF Surveys Show Strong Mother’s Day Results

Floral industry and consumer studies conducted by the Society of American Florists show overwhelmingly positive Mother’s Day sales results despite a global pandemic.

SAF Touts Importance of Flowers and Tackles Negative Publicity in Run-Up to Mother’s Day

Flowers make us happier, according to behavioral research conducted at Rutgers, The State University of New Jersey. Never has that been more important than right now with the evolving situation of COVID-19, and SAF spread that message in the media leading up to Mother’s Day.