Well, here we go… straight into the biggest floral holiday of the year! Mother’s Day has always been a major income-maker for the entire retail industry: Since 2007, Mother’s Day spending in the US has increased by 70%, to $26.7 billion in 2020 — and 2021 seems to be on track to continue that high-spending trend. …
Floral industry and consumer studies conducted by the Society of American Florists show overwhelmingly positive Mother’s Day sales results despite a global pandemic. …
Flowers make us happier, according to behavioral research conducted at Rutgers, The State University of New Jersey. Never has that been more important than right now with the evolving situation of COVID-19, and SAF spread that message in the media leading up to Mother’s Day. …
“We will be at 70 to 75 percent normal,” said Tucson, Ariz., florist Don Coleman. “I mean, losing weddings, losing the front of the store, big impact — but again we’re seeing increases online.” …
Star® Roses and Plants, the introducers of The Knock Out® Family of Roses, knows that Mother’s Day may look different for many families this year, which is why they recently launched its “Make Mother’s Day Any Day” campaign. …
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