As shoppers look to prepare lighter and healthier springtime dishes, MountainKing is rolling out new marketing support for its Butter Reds, one of the company’s most versatile gourmet varieties offering the cooking qualities of a red potato with the flavor of a gold. …
As produce managers stretch their limited staffs to stay on top of re-stocking high-velocity items, MountainKing is stepping up with a merchandising solution aimed at minimizing re-stocking time while stimulating impulse purchases of its fresh potatoes. …
Just as quick-service restaurants use enticing menu board images to drive sales of combo meals, double-meat burgers, jumbo-sized slushies and other selections, retail grocers are relying on the same concept to capture the attention of shoppers seeking a suitable side dish for their next prepared, at-home meal. …
MountainKing Potatoes is doubling down on efforts to fill orders of its smaller-sized varieties as retailers brace for packing capacity issues due to a recently authorized fourth round of purchases for the USDA Farmers to Families Food Box program, continued consumer stockpiling during COVID and an increased demand for in-home cooking during the holidays. …
Having ramped up production of its high-flavor Butter Russets, MountainKing is set to ship record volumes of its top-selling gourmet variety as the continued surge of in-home cooking has grocers looking to build on last year’s impressive sales. …
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