Tyson Brand Named Official Sponsor for NASCAR Craftsman Truck Series’ Tyson 250 at North Wilkesboro Speedway

February 20, 2023 Speedway Motorsports

A familiar name will return to North Wilkesboro Speedway for the track’s first NASCAR Craftsman Truck Series race since 1996, with the Tyson® brand serving as the official sponsor of the Tyson 250 on Saturday, May 20, during NASCAR All-Star Race weekend.

KING’S HAWAIIAN, NASCAR Bake Multiyear Track Partnership

March 15, 2021 KING’S HAWAIIAN

NASCAR and King’s Hawaiian announced today a multiyear track official partnership that secures the family-owned bakery naming rights to dining areas at four NASCAR-owned facilities – Daytona International Speedway, Kansas Speedway, Richmond Raceway and Phoenix Raceway.

Kick off the 2021 NASCAR Season with Beef. It’s What’s For Dinner

Race day is coming in at full-speed and Checkoff-funding Beef. It’s What’s For Dinner. is here with James Beard award winner and former “Top Chef” judge Chef Hugh Acheson to share delicious beef recipes, whether you’re tailgating or homegating this year.

Reser’s Fine Foods to Sponsor Martin Truex Jr. for NASCAR 2021 Cup Series

January 15, 2021 Reser’s

Reser’s began their relationship with Joe Gibbs Racing in the NASCAR Xfinity Series in 2013. Since 1950, Reser’s has been a proud sponsor of good times at racetracks, picnics, BBQs, music festivals, and affordable family meals.