Private Equity Spoiled Natalie’s Juice Company. Then the Founder Rebottled it into a 140M Success
Natalie’s now sells 25 flavors—from tangerine to matcha (green tea) lemonade—in 42 countries and 5,000 U.S. supermarkets and makes private-label juice for chains like Pret A Manger. Sales last year topped $60 million on a volume of 7 million gallons. …