NCBA Leverages Chicory’s Digital Shopping Aisle Solution and Shoppable Recipe Tech

Chicory, the leading digital shopper marketing platform, and the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff program and manager of the Beef. It’s What’s for Dinner. brand, announce today a partnership to raise the profile of beef to American consumers and accelerate ecommerce growth of beef products at Kroger and Kroger banners, Walmart Grocery and Albertson/Safeway banners.

The Quest for Better Beef

August 20, 2020 ERIC BENSON, Texas Monthly

When some 8,500 ranchers, stockers, feeders, and meat-packers began arriving at the Henry B. Gonzalez Convention Center, in San Antonio, for the annual National Cattlemen’s Beef Association conference and trade show this past February, they had reason to celebrate. And yet a sense of unease hung over the convention.

Task Force Releases New Beef Industry Long Range Plan For 2021-2025

The Beef Industry Long Range Plan task force officially introduced its new five-year plan for 2021-2025 today at the Cattle Industry Summer Business Meeting in Denver. The task force’s mission is to ensure the long-term prosperity of the U.S. beef industry by sustainably producing the most trusted, highest quality and consistently satisfying protein for consumers around the world.

Statement From NCBA CEO Colin Woodall on the Impact of Coronavirus on the U.S. Beef Supply Chain

“At this time, it’s impossible to measure the full effects of the virus or determine how it may continue to unfold. Although the full beef supply chain is being challenged by the outbreak, all segments of the industry are working closely together and must continue to do so. ”

Beef. It’s What’s For Dinner. Wraps Up 2019 by Reaching Consumers More Than 1 Billion Times

Today, the Beef. It’s What’s For Dinner. brand is reaching more consumers more frequently and more effectively than ever before. According to market research, when people are aware of Beef. It’s What’s For Dinner., they are more likely to eat beef more often and feel good about purchasing and preparing beef for their families