Established in 1991 and funded by the Beef Checkoff, the National Beef Quality Audit (NBQA) helps the beef industry discover what it needs to change to improve the perception of its products. Conducted every five years, the NBQA identifies what “quality” and “value” mean to different beef industry sectors and consumers. …
The farm to fork trend is everywhere and with summer grilling season approaching the Beef. It’s What’s For Dinner. brand, funded by the Beef Checkoff, is sharing how raising sustainable beef and grilling up a juicy steak are closely connected. Celebrity Chef Lamar Moore and Rancher John Coleman Locke, owner of J.D. Hudgins Ranch, got together to talk more about sustainability and recipes. …
As a contractor to the national Beef Checkoff, NCBA is focused on beef promotion and research to help drive demand for beef. However, we cannot do it alone, and that is why we value our partnerships with you. Without your efforts to get beef onto the consumers’ plates, we will not be able to maintain the strong demand we currently see for our great product. …
Before drivers in the legendary DAYTONA 500 put the pedal to the metal, award-winning celebrity Chef Ryan Clark put the beef to the flame, sharing, crowd-pleasing and easy tailgate recipes with TV and radio stations during a satellite media tour. …
The National Cattlemen’s Beef Association (NCBA), on behalf of the Beef Checkoff, is continually monitoring and identifying the main drivers of beef demand. These five primary demand drivers are thought to be some of the most significant influencers of beef demand, and consist of eating experience, convenience/versatility, price, raised/grown, and nutrition. …
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