The COVID-19 pandemic has resulted in consumer shopping shifts unlike any the industry has ever seen. That’s why the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, sought to better understand how domestic consumers have responded to these unprecedented events . …
In a typical year, deli-prepared foods would account for the most sales in the deli department. As a result, focusing on deli-prepared is critical to retailers who are looking to revive the overall deli department. …
Chicory, the leading digital shopper marketing platform, and the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff program and manager of the Beef. It’s What’s for Dinner. brand, announce today a partnership to raise the profile of beef to American consumers and accelerate ecommerce growth of beef products at Kroger and Kroger banners, Walmart Grocery and Albertson/Safeway banners. …
When some 8,500 ranchers, stockers, feeders, and meat-packers began arriving at the Henry B. Gonzalez Convention Center, in San Antonio, for the annual National Cattlemen’s Beef Association conference and trade show this past February, they had reason to celebrate. And yet a sense of unease hung over the convention. …
The Beef Industry Long Range Plan task force officially introduced its new five-year plan for 2021-2025 today at the Cattle Industry Summer Business Meeting in Denver. The task force’s mission is to ensure the long-term prosperity of the U.S. beef industry by sustainably producing the most trusted, highest quality and consistently satisfying protein for consumers around the world. …
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