The U.S. Department of Agriculture announced the appointment of 10 members to serve on the National Watermelon Promotion Board. The appointees from Districts 4 and 5 will serve three-year terms beginning immediately to Dec. 31, 2025, and appointees from District 3 and Importer will serve two-year terms beginning immediately to Dec. 31, 2024. …
National Watermelon Promotion Board (NWPB) has launched an online toolkit to promote watermelon during the winter months. Housed at www.watermelon.org/wintermelon, the new landing page is designed as a resource for retailers, media and industry members, such as watermelon importers, to help position and promote watermelon year-round. …
Last month, for the 8th year, National Watermelon Promotion Board (NWPB) sponsored the 47th Marine Corps Marathon. The event, which took place in Washington, DC on Sunday, October 30th, hosted more than 11,000 marathoners, nearly 5,000 10k runners and 982 Ultramarathoner finishers. Team Watermelon was on hand and gave out an estimated 28,000 samples of watermelon to runners, friends, family and supporters from all 50 states and more than 50 countries. …
The National Watermelon Promotion Board (NWPB), has named winners in its annual Retail Merchandising Contest which garnered over 120 entries from various retail chains, independent retailers and commissaries throughout the U.S. and Canada. This year’s contest — the 14th since its’ inception — continued to utilize mixed media marketing efforts in addition to in-store displays. The contest started in July to honor National Watermelon Month and ran throughout the month of August to encourage and identify retailers who are showcasing watermelon’s benefits including health, value and versatility. …
This summer, National Watermelon Promotion Board (NWPB) infused fresh online marketing trends into the Consumer Communications program to not only remain relevant but also thrive in today’s digital landscape. Recognizing that not all consumers need their content delivered in the same way, NWPB leveraged new and existing assets and educational resources by diversifying platforms and implementing emerging marketing trends with dynamic digital approaches. …
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