The 2021 contest continues its shift to a watermelon merchandising effort that includes in-store displays but also encourages mixed marketing tactics. The contest is used by NWPB to encourage and identify retailers who are showcasing watermelon’s benefits including health, value and versatility. …
It will be a summer of adventure for National Watermelon Promotion Board (NWPB), thanks to a month-long collaboration with Disney and Pixar’s original feature film Luca, which streams exclusively on Disney+ starting June 18. …
National Watermelon Promotion Board (NWPB) held its biannual board meeting virtually on Saturday, March 6 during which board member Jordan Carter was elected President by her peers becoming the first woman to serve in this position. Prior to this nomination, Carter (District 3, Cordele, GA) served as Secretary/Treasurer as well as interim President since January 2021. …
The U.S. Department of Agriculture today announced the appointment of nine members to serve on the National Watermelon Promotion Board. The appointees will serve three-year terms from Jan. 1, 2021, to Dec. 31, 2023. …
On the heels of strategic planning and virtual Board meeting, which took place October 23, National Watermelon Promotion Board (NWPB) is entering in to the fall and winter months well-positioned to strengthen demand for watermelon. Considering more than 30% of watermelon is consumed in the fall/winter months, year-round promotion is an integral part of NWPB programs. …
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