NFRA Awards Competition Encourages March Frozen Food Month 40th Year Celebrations
2023 marks the National Frozen & Refrigerated Foods Association (NFRA)’s 40th annual celebration of March Frozen Food Month! Murray Lender, founder of Lender’s Bagels, was instrumental in developing the first promotion in 1984 as an initiative to increase frozen food sales. The promotion is now nationally recognized and continues to promote the benefits and importance of engaging shoppers and encouraging the purchase of frozen foods. …