Nielsen

Nielsen Acquires Merchandising and Analytics Solutions Leader Precima

January 10, 2020 Nielsen

Through this acquisition, Nielsen Global Connect will deepen its portfolio of personalized and addressable pricing, promotion and assortment capabilities by leveraging Precima’s consumer loyalty and retailer analytics solutions. This deal brings Precima’s loyalty data-backed collaboration programs and retail relationships to Nielsen Global Connect clients, globally. Precima’s employees will now integrate into the Nielsen Global Connect organization. …

Fresh and Focused: The U.S. Retailer Path to Winning Brick and Mortar

September 19, 2019 The Nielsen Company

Although e-commerce represents just 4% of grocery sales today, it accounts for nearly one-third of total growth. And Americans are increasingly heading online to shop for nonperishables, household items and pet products, making the concept of stock up grocery trips a thing of the past for many shoppers. …

Nielsen and Quotient Technology Enter Strategic Partnership to Create New Industry Omni-Channel Data Set

July 30, 2019 Nielsen

Through this new strategic partnership, Nielsen will bring Quotient’s omni-channel purchase intelligence into its audience and performance measurement to allow clients to deliver on the next frontier of data-driven marketing. …

Fresh Foods Cut Down the Nets in 2019 Total Store Bracket

March 29, 2019 Nielsen

March. The start of spring. And the annual NCAA men’s college basketball tournament—March Madness™. While many teams suffer the agony of defeat, others rejoice gleefully as their alma maters or home-town favorites advance throughout the tourney in hopes of cutting down those nets. …

Will Shoppers’ Enthusiasm for Meal Kits Remain Strong in 2019

March 6, 2019 Nielsen

In 2018, meal kit mania took the U.S. grocery retail market by storm. Seemingly overnight, these easy-to-use/easy-to-prepare boxes—filled with fresh, pre-portioned ingredients for consumers to create a healthy home cooked meal—were popping up everywhere. …