BEEF Leading Culinary Innovation at The International Restaurant & Foodservice Show of New York

March 11, 2024 PA Beef Council

NEBPI sponsored an hour-long butchery demo that was executed by expert beef butcher Kari Underly, Founder, Range® Meat Academy- Online Vocational Trade School. 

Save The Date For The 2024 Northeast Beef Producer Workshop

January 23, 2024 The Beef Checkoff Program

The Beef Checkoff’s Northeast Beef Promotion Initiative (NEBPI), in partnership with the New York Beef Council, with additional funding support from the Farm Credit Northeast AgEnhancement program, will be hosting the 2024 Northeast Beef Producer Workshop, Friday, April 19 – Saturday, April 20, 2024, in Canandaigua, New York.

Aligning With Athletics in the Northeast to Capitalize on the Multiple Advantages of Beef

October 30, 2023 Beef Checkoff Program

The Northeast Beef Promotion Initiative (NEBPI), a subcontractor to the Beef Checkoff, will be leveraging and further solidifying the multiple advantages of beef through strategic partnerships with athletics, both collegiate and high school. This will allow for positive beef messaging and content to reach athletes and fans, alike.

2023 Asics Falmouth Road Race Highlights Beef’s Nutritional Benefits as Part of an Active Lifestyle

August 28, 2023 Beef Checkoff

The Northeast Beef Promotion Initiative (NEBPI), a subcontractor to the Beef Checkoff, ensured that beef’s taste, versatility, and nutrient profile was well-represented throughout the 51st running of the Asics Falmouth Road Race, thanks to a partnership between the national Beef Checkoff and the South Dakota Beef Industry Council. The race’s health and fitness expo was hosted Thursday, August 17 – Saturday, August 19, 2023, with the race hosted on Sunday, August 20, 2023, in Falmouth, MA.

Beef Took Center Stage During the 2023 New England Food Show

April 14, 2023 Beef Checkoff Program

The Beef Checkoff’s Northeast Beef Promotion Initiative (NEBPI) featured beef on center stage at this year’s New England Food Show which took place April 2 -4, 2023 at Boston Convention & Exhibition Center.