Omni-Channel Grocery Shoppers Key to Unlocking Additional Growth for Retailers, Data Analysis Finds

July 26, 2022 Symphony RetailAI

Symphony RetailAI, a leading provider of end-to-end, integrated AI-powered merchandising, marketing and supply chain solutions for retailers and CPG manufacturers, today announced the findings of an analysis of nearly 600 million shopper transactions to determine the impact of today’s omni-channel grocery shopper. A key finding is that online household penetration now reaches 6.4%, up 60% from pre-pandemic levels, and households that shop both in-store and online are growing at a rate of 10% year-over-year.

Walmart Dominates With Unmatched Omni-Channel Grocery Momentum

December 27, 2018 Packaged Facts

Walmart is the in-store grocery leader. Some 27% of in-store grocery purchasers say Walmart is the in-store retailer they get groceries from most, more than twice as many as Kroger, the next most chosen retailer, according to market research firm Packaged Facts.