The Giant Company Announces Key Leadership Team Appointments
GIANT Company announced several leadership appointments, designed to strengthen its leadership team and advance the company’s omnichannel strategy. …
Omnichannel
How Yes! Apples Uses Omnichannel Marketing to Reach and Educate Audiences
Yes! Apples, a fresh, consumer-first apple brand, approaches marketing a bit differently than many in the produce business. …
The GIANT Company’s John Ruane to Keynote OPS 2022
As the grocery landscape continues to evolve, developing a consistent shopping experience across all customer touchpoints, and creating a seamless brand experience throughout every sales channel will be the subject of the first keynote presentation at the Organic Produce Summit, this July in Monterey, CA. …
Price Chopper Selects CitrusAd for Retail Media
CitrusAd adds another major grocery retailer to its growing ecommerce ad network. Price Chopper, headquartered in Overland Park, Kansas, with 52 locally owned stores joins over 25,000+ other retail stores that have banded together in the retail media boom that is igniting with CitrusAd technology. In an effort to compete with the likes of Amazon, retailers are banding together with CitrusAd’s technology to provide a scalable self-serve ad platform, that allows brands to develop targeted campaigns across an entire network of omni-channel retailers across the US. …
Chicory’s New Shopper Surveys Reveal Omnichannel Preferences and Recipe Usage Patterns
Chicory releases results from two surveys across over 1,500 consumers. Together, these insights provide a full picture in understanding how online recipes inspire digital grocery shopping and what motivates the omnichannel path to purchase. …