
U.S. Online Grocery Shoppers Spend More but Struggle More Financially, According to dunnhumby’s New Consumer Data Tracker
U.S. online grocery shoppers spend more, are less loyal and struggle more financially, according to the dunnhumby Consumer Trends Tracker released today. Omnichannel shoppers spend 1.5x more on groceries than in-store only shoppers but spread their dollars between up to 2x as many different retailers. In addition, households that shop online are 6% more likely to have skipped/cut the size of a meal for financial reasons and 10% more likely to have difficulty covering an unexpected expense. …