Online Grocery Pickup Accelerates Omnichannel Sales, a new report from Acosta — a leading full-service sales and marketing agency in the consumer packaged goods industry — explores how the online shopping trend is fundamentally changing the way consumers shop for groceries. …
“Online grocery shopping is growing rapidly with year-over-year increases,” ReposiTrak Partner Joe Meherg told the audience gathered at the Sawgrass Marriott Resort in Ponte Vedra Beach, Fla. “Out-of-stocks will only further drive shoppers away from brick-and-mortar stores.” …
Some grocery shoppers have been driven to try online shopping by promotions, advertising or even curiosity, only to revert back to their established, preferred habits of in-store food shopping. Only 10% of shoppers are frequent (at least once every two weeks) online shoppers. …
While ecommerce continues to be the fastest-growing channel, the online shift of edible grocery (comprising food and beverage) has been relatively slow when compared to other categories. …
The number of US shoppers buying groceries online, even if only occasionally, is substantial and growing rapidly. …
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