USA Pears Promotes Plant-based Meat Recipes Amid Shortages

June 17, 2020 Perishable News

In direct response to meat shortages and higher prices throughout North America, the organization has launched a new initiative pairing fresh pears with plant-based meat and plant-based proteins, inserting pears into the increasing amount of consumer interest in and consumption of these foods.

Pear Bureau Northwest Responds to Shifting Retail Environment With Pear Storage and Ripening Tips

April 30, 2020 Pear Bureau Northwest

Northwest pears are still in season and available, and in response to the shifting retail landscape, Pear Bureau Northwest (PBNW) has been working to stay innovative with a number of communication tools.

USA Pears Creates a Movement Around Healthy Habits With Largest #WhatsInYourFruitBowl Campaign, to Date

February 21, 2020 Pear Bureau Northwest

To encourage consumers to keep thinking about fresh fruit as a healthy staple during an optimal time of year, USA Pears is once again launching the #WhatsInYourFruitBowl initiative. 2020 marks the third year USA Pears will be running #WhatsInYourFruitBowl, which takes place March 1-31, and this year is set to be the largest, most multi-faceted initiative yet.

Pear Bureau Northwest Reaches New Consumers With Extreme Snacking Video

January 8, 2020 Pear Bureau Northwest

The video is aimed at generating pear interest among young adults and teenagers, as well as people of all ages who enjoy snacks such as Hot Cheetos and spicy Doritos.

Pear Bureau Northwest Amplifies World Pear Day With New Media Content

December 5, 2019 Pear Bureau Northwest

Consumers will also be encouraged to use a series of World Pear Day gifs that have been officially launched on the USA Pears GIPHY brand channel. These animated clips are searchable and shareable on platforms such as Twitter, Facebook and even text messages by simply searching for “pears” or “worldpearday”.