Pear Bureau Northwest – Still Fresh After 90 years

December 21, 2021 Pear Bureau Northwest

Pear Bureau Northwest celebrates 90 years of fruitful collaboration with Washington and Oregon fresh pear growers to drive demand for Northwest pears. Washington and Oregon pear growers fund the bureau through a federal marketing order, the oldest of its kind. In 1931, the newly created Oregon-Washington Pear Bureau began its first promotion program in the fall with an approved $15,000 budget to market that season’s 2.1 million boxes of winter pears. On December 4, 1931 it was official when growers filed articles of incorporation in Washington.

World Pear Day Returns December 4

Pear Bureau Northwest is launching the sixth edition of its annual World Pear Day on December 4. Taking place the first Saturday of December, this year’s World Pear Day will give consumers around the world the opportunity to celebrate pears through a 24-hour social media activation.

Pear Bureau Northwest Welcomes New Marketing Communications Manager

October 8, 2021 Pear Bureau Northwest

Pear Bureau Northwest is pleased to announce Jim Morris has joined the organization as Marketing Communications Manager.

#PearPizza Campaign Generates Pear Excitement During National Pizza Month

Just in time for National Pizza Month, USA Pears is bringing back its pear pizza takeover campaign. Following a successful execution the past two seasons, resulting in greater consumer awareness of pears on pizza, the organization is bringing the campaign back for its third year. The latest iteration of the campaign includes a consumer contest on social media, influencers and bloggers creating and sharing their pear pizza recipes, and major retailers posting pear pizza content for their shoppers. 

Northwest Fresh Pear Industry Announces Exceptional Quality Harvest for 2021

September 9, 2021 Pear Bureau Northwest

With harvest in full swing throughout the four growing regions of the Pacific Northwest, the pear industry is releasing the first official estimate of the 2021-22 fresh pear crop for Washington and Oregon. The industry’s fresh pear estimate is 16.1 million standard box equivalents, which is very close to a four-year average.