Augmented Reality Experience Shows Consumers How to Enjoy Pears

October 24, 2022 Pear Bureau Northwest

Pear Bureau Northwest’s (PBNW) new augmented reality experience reaches consumers in a fun, more immersive way. The experience takes the user on a digital journey that demonstrates how to elevate every day dishes by simply adding pears.

Northwest Fresh Pear Industry Announces 2022 Crop Estimate and Promotions

September 2, 2022 Pear Bureau Northwest

With harvest underway throughout the four growing regions, Pear Bureau Northwest (PBNW) announces the first official estimate of the 2022-23 fresh pear crop for Washington and Oregon. The industry’s fresh pear estimate is 16.2 million standard box equivalents, which is on par with the five-year average. 

Pear Bureau Northwest Promotes Bob Catinella to Director of Merchandising

Pear Bureau Northwest (PBNW) is pleased to announce that Bob Catinella has been promoted to Director of Merchandising.

Pear Bureau Northwest Announces Staff Appointments to Industry Boards

March 18, 2022 Pear Bureau Northwest

Kevin Moffitt, President and CEO, has been appointed to the Produce for Better Health Foundation (PBH) Finance and Audit Committee.

Pear Bureau Northwest Promotes Aisle of Red Pears Retail Display Contest

For the second year, Pear Bureau Northwest (PBNW) is pleased to sponsor a turn-key “Aisle of Red Pears” display challenge, open to retailers of all sizes across the U.S. and Canada.