Wholesalers Prepare to Petal It Forward on Oct. 23

Wholesalers say the key to a successful Petal It Forward lies in solid preparation.

Partner Up for Petal It Forward on Oct. 23

Partnering with other groups, whether within or outside the floral industry, could give your Oct. 23 Petal It Forward event an extra power boost, say florists who’ve participated in the “random acts of kindness” flower giveaway. Now is the time to start making those connections.