The Very Good Food Company to Increase Distribution through Online Delivery Platforms Including Uber Eats and DoorDash in Major US Cities

October 6, 2021 The Very Good Food Company

The Very Good Food Company Inc., a leading plant-based food technology company, today announced its upcoming initiative to offer same day delivery of its plant-based meats to consumers’ doors in 30 minutes, with orders to be fulfilled by online food delivery services like UberEats, Grubhub, Postmates, and DoorDash.

Danone Introducing Plant-based “Dairy-Like” Segment for Reluctant Dairy Fans

September 29, 2021 Danone

Applying its expertise in both dairy and plant-based beverages (via Silk and So Delicious Dairy Free), Danone’s experts deconstructed beloved dairy attributes and sensory experience (including “mouthfeel”) and then recreated them by blending a mix of familiar, high-quality plant-based ingredients. The result is a new plant-based “Dairy-Like” segment of plant-based products that don’t taste like any specific plant-based ingredient (almond, oat, soy, etc.) and are so rich and creamy, fans won’t miss dairy.

Lightlife Debuts Breakthrough National Campaign, ‘Simple Ingredients for a Full Life’

September 28, 2021 Greenleaf Foods, SPC

Lightlife unveiled a new integrated marketing campaign that illustrates the company’s belief in simple, delicious, plant-based food. The 30-second spots, aptly named “Thrive” and “Inside,” will air across a variety of television, online video and social channels in North America, and feature the distinctive voice of award-winning actor Awkwafina. Set against breathtaking nature scenes, the films encapsulate Lightlife’s ethos in living well, eating clean, and keeping things simple.

JUST Egg Launches National ‘Really Good Eggs’ Brand Campaign

September 27, 2021 Eat Just, Inc.

Eat Just, Inc., a company that applies cutting-edge science and technology to create healthier, more sustainable foods, today announced the launch of a bold new multi-million-dollar brand campaign for its popular plant-based JUST Egg products. The “Really Good Eggs” campaign kicks off this week with a series of ads distinctively narrated by comedian and JUST Egg mega-fan J.B. Smoove, known for his role on HBO’s “Curb Your Enthusiasm,” which returns for an 11th season this fall.

Smithers-Oasis Launches OASIS TerraBrick™ Floral Media

September 23, 2021 Smithers-Oasis

Smithers-Oasis, a worldwide leader in the floriculture and floral design industry, is launching a new floral design media – OASIS® TerraBrick™ Floral Media. Made with plant-based, renewable, natural coir and a compostable binder, OASIS® TerraBrick™ Floral Media has been certified OK compost HOME and OK compost INDUSTRIAL.