Power of Private Brands

Always Save Brand Celebrates 40 Years of Quality and Value

April 2, 2024 Associated Wholesale Grocers

Associated Wholesale Grocers, Inc. (AWG) is excited to announce the 40th anniversary of its opening price point private brand, Always Save®. In 1984, AWG debuted the line with 140 pantry staples, including peanut butter, jelly, marshmallows, and condiments. By the end of the year, Always Save had quickly grown in popularity. Now 40 years later, the brand portfolio boasts more than 550 key value items in a variety of departments including center store, bakery, meat, personal care, non-foods, and more. …

FMI’s Power of Private Brands 2023 Finds Price and Value Aren’t Only Motivators Behind Grocery Shoppers Purchasing More Private Brands

October 5, 2023 FMI

FMI – The Food Industry Association, releases the second installment of the 2023 Power of Private Brands series which surveyed grocery shoppers about their private brand shopping habits. Shoppers overwhelmingly report that they are not only buying private brands more often, but that they are drawn to private brands by factors that go beyond the affordable price and overall value typically associated with store brands. …

FMI’s Power of Private Brands 2022 Finds Attributes Like Sustainability and Health and Well-Being Entice More Shoppers to Choose Private Brands

June 23, 2022 FMI

The report reveals that 40% of consumers have bought more private brands since before the pandemic, and three-quarters of these shoppers plan to continue this trend. While 63% of private brands shoppers consider private brands to be a good value and 55% buy private brands because they are less expensive, additional factors are driving consumer affinity for these products, including quality, taste, sustainability and contributions to health and well-being. …