Now is the Time to Promote Produce

March 27, 2020 PRODUCE BUSINESS Magazine

What is our key to thriving as a produce industry while trying to effectively react to the current uncertainty facing our nation? We must be out there supporting our consumers. We must be effectively and convincingly communicating the benefits of fruit and vegetable consumption — to health and overall well-being. In a word, we must not rest on our laurels. The time to promote produce is now.

Irresponsible “Dirty Dozen” Illustrates Inaccuracies, Invokes Fear When We Should Be Eating More Fruits and Vegetables

In today’s unprecedented world, it is more important than ever for consumers to simply eat MORE fruits and vegetables – no matter how they are grown or packaged. Fear-based messaging around pesticide levels is counterproductive during an already anxiety-ridden moment in time.

PBH Salutes Produce Industry Through Omni-Channel Communications Platforms to Support Consumers During Coronavirus (COVID-19) Pandemic

The Produce for Better Health Foundation (PBH) is flexing the power of influencers, as well as their own platforms, to unify the produce industry with consumers during this extraordinary time. With millions of people stuck at home when health and well-being are top of mind, fruits and vegetables should continue to be prominently positioned for their many benefits.

PBH Prioritizes Health and Well-Being Canceling 2020 Consumer Connection Conference

In coordination with its executive officers, Board of Trustees and broader stakeholder community, the Produce for Better Health Foundation (PBH) has chosen to prioritize the health and well-being of its valued supporters and cancel its 2020 Consumer Connection Conference scheduled for April 13-16, 2020.

PBH Doubles Down on Influencers for its Annual Consumer Connection Conference

The PBH Consumer Connection Conference is the only event that unites industry leaders with this array of high-caliber influencers to create meaningful relationships that foster actionable solutions for consumers to eat and enjoy more fruits and vegetables every day.