Produce For Better Health Foundation Unveils Innovative Consumer Movement to Promote Fruits and Vegetables For Happier and Healthier Lives

Today, PBH reveals its new Have A Plant™ consumer movement, which replaces the Fruits & Veggies—More Matters® public education program, as a transformational approach to shifting fruit and vegetable behaviors, particularly among Millennials and Gen Z.

Produce For Better Health Foundation Launches First-Ever Elite Food Influencer Network: Fruit and Vegetable Ambassadors in Action

The Produce for Better Health Foundation (PBH) will launch its new elite influencer network – Fruit and Vegetable Ambassadors in Action (FVAA) – at the upcoming Consumer Connection Conference this April 22-25, 2019 in Scottsdale, AZ. The FVAA consists of culinary and nutrition experts, chefs, sports nutrition and fitness gurus, as well as food photographers, who have a collective reach of nearly one million consumers through social media channels such as Instagram, Facebook, Twitter and Pinterest.

Produce For Better Health Foundation Announces Line-Up For Consumer Connection

Speakers include Keynote Phil Hanson, Multimedia Artist & Transformative Innovator; Dr. Olajide Williams, Founder, Hip Hop Public Health; Allison Kuhn, MS, RDN, LD, Director of Retail Nutrition, Kroger Health; and Colleen McClellan of Datassential, who will share PBH’s latest insights into what really motivates consumers to increase their intake of fruits and vegetables.

Produce for Better Health Foundation Hires New Director of Communications

Produce for Better Health Foundation (PBH), whose mission is to increase consumers’ consumption of fruits and vegetables for better health, has hired Katie Toulouse as the new Director of Communications.