PMA Names New CGT Executive Director

The Produce Marketing Association and Center for Growing Talent have named Doug Bohr as the charitable organization’s next Executive Director. Bohr will join Center for Growing Talent (CGT) March 20, 2019 as longtime leader, Margi Prueitt, retires after 9 years at the helm.

Key Buyers To Attend PMA Fresh Connections: Retail April 10-11 In Philly

February 25, 2019 Produce Marketing Association

More than 30 produce buyers from 24 companies are scheduled to attend Produce Marketing Association’s (PMA) Fresh Connections: Retail event April 10-11 in Philadelphia, including first timers Coburn’s Inc., Gerrity’s Supermarkets, Longo’s Brothers Markets, Sprouts Farmers Market, The Stop & Shop Supermarket Co., and Whole Foods Market.

Produce Marketing Association To Offer Eat Brighter! Campaign At The 2019 NGA Show

During the 2019 NGA Show in San Diego, The Produce Marketing Association (PMA) will offer retail members of the National Grocers Association a significant discount to the PMA’s, eat brighter!™ program.

Dan Stark joins PMA as Chief Content Officer

To amplify and enhance the value of content and education that the Produce Marketing Association provides the produce and floral industries, PMA has named the organization’s first Chief Content Officer. Dan Stark joins PMA in January 2019 and will be responsible for providing leadership to the organization’s marketing, communications and education efforts.

New Study Identifies Consumer Preferences in Floral Design

January 29, 2019 American Floral Endowment

In a new study currently being conducted jointly by the American Floral Endowment (AFE) and the Produce Marketing Association (PMA), funded through the Floral Marketing Research Fund (FMRF), researchers will determine which of these attributes are truly important to consumers and drive their purchase behavior.