Produce Marketing Association

Dan Stark joins PMA as Chief Content Officer

February 5, 2019 Produce Marketing Association

To amplify and enhance the value of content and education that the Produce Marketing Association provides the produce and floral industries, PMA has named the organization’s first Chief Content Officer. Dan Stark joins PMA in January 2019 and will be responsible for providing leadership to the organization’s marketing, communications and education efforts. …

New Study Identifies Consumer Preferences in Floral Design

January 29, 2019 American Floral Endowment

In a new study currently being conducted jointly by the American Floral Endowment (AFE) and the Produce Marketing Association (PMA), funded through the Floral Marketing Research Fund (FMRF), researchers will determine which of these attributes are truly important to consumers and drive their purchase behavior. …