Kroger Launches Private Marketplace to Unleash First-Party Targeting Capabilities

October 21, 2021  Kroger Precision Marketing

The Kroger Co.’s retail media business, Kroger Precision Marketing (KPM) powered by 84.51°, today announced the launch of a new private programmatic advertising marketplace. The Kroger Private Marketplace allows agencies and brands to reach consumers by applying Kroger audience data to programmatic campaigns within their preferred ad-buying platform.