Current Protein Promotional Environment at Retail

July 26, 2021 The Beef Checkoff

Some of the greatest tools that retail stores possess to drive consumer demand include various promotional incentives, such as circulating advertisements or digital circulars featuring items, displaying items in prominent positions or with signage in the stores, coupons, and markdowns.

Ocean Mist Farms Annual Coachella and Castroville Promotions Yield Impressive Results

June 2, 2021 Ocean Mist Farms

Ocean Mist Farms has realized a 5% increase YOY in artichoke cases sold over the duration of the two promotions.