The Cosmic Crisp Apple Brings Holiday Sparkle and a Fresh Twist on Traditions

November 11, 2020 Cosmic Crisp

Prepare to deck the halls with Cosmic Crisp® apples this holiday season, from charcuterie and cocktails to your table and tree. Through partnerships with retailers, influencers and media, millions of shoppers will get a taste of the new Cosmic Crisp® apple and inspiration to put a fresh twist on traditions.

Cosmic Crisp Celebrates Launch of Imagine the Possibilities Campaign

The campaign launching Cosmic Crisp®, the highly buzzed-about new branded apple from Washington State, reached new heights announcing partnerships with six influencers.

New Apple Variety Cosmic Crisp Hits Markets

The Cosmic Crisp’s launch this season teaches a lot about the research and development, as well as the marketing, behind the success of produce today.

Cosmic Crisp Varietal Launch to be the Largest in Apple History

The theme for the launch ties directly to the innovation and the dedication of the breeders and growers who spent over 20 years to carefully cultivate the Cosmic Crisp brand apple. Titled “Imagine the Possibilities,” the campaign speaks to this apple setting a new bar for flavor, presentation and storage, and as a category breakout inspiring chefs, families and apple lovers.