Puratos: How to Play the Long Game

June 10, 2020 Puratos Taste Tomorrow

A crisis like this differentiates the winners from the losers according to Steven van Belleghem. “In this situation, you have to play the long game by adding value to your customers and showing gratitude. It’s all about the willingness to change and keeping your positive entrepreneurial spirit.” Van Belleghem explains the major changes and adaptations that all companies, regardless of the size, should consider to build their brand and reputation.

Puratos Announces Egg Sourcing Commitment

May 28, 2020 Puratos

By 2025, 100% of the eggs and egg products used by Puratos Group will come from alternative breeding to cages, wherever the group is present.

Developing Consumer Behavior During Corona Crisis: Implications on Food Businesses

May 21, 2020 Puratos Taste Tomorrow

Concerns about coronavirus trigger consumers to adjust their buying behaviour profoundly. These insights will help the food industry react to the rapidly developing consumer needs and expectations.

How to Boost Your Wholegrain Category

May 12, 2020 Puratos

Today’s consumers are increasingly conscious about health and sustainability linked to the food they consume. As shown in our 2019 Taste Tomorrow survey, consumers demand more authenticity, naturalness and healthiness, without compromising on taste.

Puratos Belcolade Offers Free Webshops for Chocolatiers Amid Increased Social Distancing

April 7, 2020 Puratos

As more customers face social distancing, solutions that allow them to respect government lockdowns and social distancing are becoming more popular and more strained. Starting this week, Puratos Belcolade and Bakeronline are allowing businesses to launch their online webshop platform for free.