Consumers’ Interpretation of Food Labels with Production Claims Can Influence Purchases
Food labels can help consumers select products with attributes they value that would otherwise be difficult or impossible to verify, such as whether a package of chicken at the grocery store was raised without antibiotics. To make informed product choices, however, consumers must be able to properly interpret food labels. In some cases, consumers may not fully understand a label’s meaning or a food label may conjure perceptions that lack scientific backing or are against scientific consensus. …