Pure Flavor Acquires Cervini Farms C5 to Fuel Expansion Plans

February 20, 2023 Pure Flavor

Continuing its growth path fueling significant plans for expansion, Pure Flavor® announces the acquisition of Cervini Farms C5 in Leamington, ON to add to its expanding portfolio of greenhouses and distribution centres.

Pure Flavor Adds Industry Veteran Joe Sbrocchi to Leadership Team

January 30, 2023 Pure Flavor

With significant growth & expansion at the forefront of the company’s strategic plan, Pure Flavor® is pleased to announce the addition of produce industry veteran Joe Sbrocchi to the company’s leadership team as Senior Vice-President, Business Development & Strategy. Mr. Sbrocchi brings an impressive history of successes in a career that has criss-crossed between the vendor and the buying communities (Sobeys & Walmart), and most recently over the last 5+ years as the Executive Director & General Manager of the Ontario Greenhouse Vegetable Growers (OGVG).

Pure Flavor Accelerates Expansion – Acquires DeTemporada Farms

January 12, 2023 Pure Flavor

With tremendous year over year growth fueling significant plans for expansion, greenhouse fruit & vegetable company Pure Flavor® announced the acquisition of DeTemporada Farms, a 25-acre greenhouse Bell Pepper farm located in Merlin, ON. 

Pure Flavor Receives FMI’s Gold Plate Award for ‘Eat Well Together to Be Well Together’ Campaign

December 16, 2022 Pure Flavor

With the holiday season in full swing, the FMI Foundation recently announced their 2022 Gold Plate Award winners via livestream earlier this week, highlighting outstanding family meal programs implemented by the food industry and community organizations. In the Category of Industry Supplier, greenhouse fruit & vegetable company Pure Flavor® won the Gold Plate Award for their ‘Eat Well Together to Be Well Together’ campaign that supported FMI’s National Family Meals Month™.

Pure Flavor’s ‘Eat Well Together to Be Well Together’ Campaign Focused on Families

November 18, 2022 Pure Flavor®

Pure Flavor® stepped forward with a month-long campaign focused on family and Thanksgiving that kicked off after the IFPA Global Produce & Floral Show. During this indulgent time of year, the brand continues to be focused on its ‘Eat Well Together to Be Well Together’ theme, emphasizing a balanced diet & lifestyle option.