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Real California Milk Begins Holiday Season With Mornings Mean More Campaign at Retail

November 18, 2022 California Milk Advisory Board

The California Milk Advisory Board (CMAB) announced today the return of its consumer promotion focused on holiday breakfast traditions with dairy. The annual campaign – titled Holiday Mornings Mean More – debuted in 2020 and focuses on the California market. Holiday Mornings Mean More communicates messages of family, togetherness, and the importance of celebrating time together over special breakfast recipes. The featured promotional menu provides a turn-key solution for busy shoppers, where any of the recipes can be scaled up or down to accommodate gathering sizes.

Six Chefs Selected For Competition Spotlighting Globally Inspired Dishes Featuring Real California Cheese And Dairy

The California Milk Advisory Board (CMAB) announced the inaugural Global Flavors Culinary Competition, a foodservice event that celebrates the broad application of Real California cheese and dairy products in global cuisines. This year’s competition will provide “A Taste of Italy,” with a focus on developing classic and innovative recipes highlighting Italian-style cheese and dairy products from California.

Real California Milk Celebrates California’s Hispanic-Style Cheese & Dairy Products During Hispanic Heritage Month With Texas Retail Promotion

September 16, 2022 Real California Milk

The California Milk Advisory Board (CMAB) is celebrating the flavors and traditions of Mexico brought to life by California’s Hispanic-style cheeses and dairy products with a consumer retail promotion focused on Hispanic Heritage Month.

Winners Crowned In Inaugural Cal-Mex Foodservice Competition Showcasing Recipe Innovation Using California’s Hispanic-Style Cheeses

The California Milk Advisory Board (CMAB) today announced the winners of the 2022 Cal-Mex Invitational – its inaugural culinary competition to find the nation’s top recipes that incorporate Hispanic-style cheeses and dairy from California with Mexican cuisine and California flavors.

Chef Finalists Selected for Inaugural Cal-Mex Invitational Foodservice Competition Presented by Real California Milk

The California Milk Advisory Board announced six chef finalists for the Cal-Mex Invitational, a new foodservice competition that celebrates the fusion of California and Mexican cuisines and spotlights recipes featuring California cheese and dairy products.