Ben Yee Joins California Milk Advisory Board Marketing Team
The California Milk Advisory Board (CMAB), the marketing order representing California dairy producers, announced the addition of Ben Yee as Director of Processor Partnerships. …
Real California Milk
Real California Milk Celebrates the Season of Giving with the California Cheese Wreath Kit, The Edible Gift That Gives Back to Communities in Need
In celebration of the holidays, the California Milk Advisory Board (CMAB) introduced a collaboration with cheese shop Lady & Larder and cheese expert Jessica Lawrenz to present the California Cheese Wreath Kit, a collection of Real California cheeses, dried fruit, nuts, crackers, and other items used to create an edible arrangement for seasonal gatherings and gift giving. In the spirit of giving, for each kit orders a donation of $20* will be made to Feeding America in support of families in need. …
Real California Milk Begins Holiday Season With Mornings Mean More Campaign at Retail
The California Milk Advisory Board (CMAB) announced today the return of its consumer promotion focused on holiday breakfast traditions with dairy. The annual campaign – titled Holiday Mornings Mean More – debuted in 2020 and focuses on the California market. Holiday Mornings Mean More communicates messages of family, togetherness, and the importance of celebrating time together over special breakfast recipes. The featured promotional menu provides a turn-key solution for busy shoppers, where any of the recipes can be scaled up or down to accommodate gathering sizes. …
Six Chefs Selected For Competition Spotlighting Globally Inspired Dishes Featuring Real California Cheese And Dairy
The California Milk Advisory Board (CMAB) announced the inaugural Global Flavors Culinary Competition, a foodservice event that celebrates the broad application of Real California cheese and dairy products in global cuisines. This year’s competition will provide “A Taste of Italy,” with a focus on developing classic and innovative recipes highlighting Italian-style cheese and dairy products from California. …
Real California Milk Celebrates California’s Hispanic-Style Cheese & Dairy Products During Hispanic Heritage Month With Texas Retail Promotion
The California Milk Advisory Board (CMAB) is celebrating the flavors and traditions of Mexico brought to life by California’s Hispanic-style cheeses and dairy products with a consumer retail promotion focused on Hispanic Heritage Month. …