Real California Milk

Twelve Innovative Dairy Brands Head Into Virtual Pitch Semi Finals in 3rd Real California Milk Excelerator Competition

October 25, 2021 Real California Milk/California Milk Advisory Board

The California Milk Advisory Board (CMAB) announced today the schedule for the Real California Milk Excelerator virtual semi-finals, which will be held October 26th and 27th from 5-7 p.m. PST. The 3rd edition of the CMAB’s dairy product innovation competition partnership with innovation consultancy VentureFuel will bring 12 entrepreneurs together to pitch their functional dairy products for a chance at a slot in the final competition. …

Real California Milk Kicks Off Fall Baking Season With Real California Butter Campaign at Retail

October 20, 2021 Real California Milk/California Milk Advisory Board

The California Milk Advisory Board (CMAB) announced today the launch of an October consumer promotion focused on Real California Butter as the foundation of the fall baking season. Featuring recipes such as Apple Brown Butter Crumble with Caramel Sauce and Poached Pears in Puff Pastry with Honey Whipped Cream, the month-long promotion will focus on creating delectable treats with classic fall flavors including pumpkin, cinnamon, apple, caramel, maple, and more all while highlighting California butter as a star baking ingredient. …

California Milk Advisory Board Launches Initiative to Raise Awareness of Recyclability of Milk Jug With Easy Mantra: Pour It. Cap It. Bin It.

October 8, 2021 Real California Milk/the California Milk Advisory Board

The California Milk Advisory Board (CMAB) today launched a public information campaign aimed at increasing awareness of the recyclability of milk jugs made of high density polyethylene (HDPE) or #2 plastic. The “Recycle the Jug” campaign is designed to drive sustainable behavior change across the state by addressing misconceptions to ensure plastic milk jugs make it into the recycling stream. …

Real California Milk Kicks Off Back to School With Milk & Cereal Campaign at Retail

August 19, 2021 California Milk Advisory Board

The California Milk Advisory Board announced today the launch of a consumer promotion focused on family time during breakfast, featuring Real California milk and cereal, the classic breakfast duo. The promotion is an extension of the Mornings Mean More campaign and include recipes for fun new uses of milk and cereal, including cereal milk smoothies and lattes to fuel families before the busy school day begins. …

Pizza Chefs Contend for $30,000 in Search for Original Recipes Showcasing California Cheese

August 17, 2021 Real California Milk/the California Milk Advisory Board

The California Milk Advisory Board (CMAB) today announced the launch of the 2021 Real California Pizza Contest, its third search for the best pizza recipes using Real California Cheese. The contest, which will award prizes totaling $30,000 for the most innovative uses of cow’s milk cheeses from California, is open for entries by professional chefs and culinary students throughout the U.S. …