WP Produce Launches Tropical Fruit School Lunch Pilot Program with its Desbry Tropical Avocados and Red Dragon Fruit

November 28, 2023 WP Produce

WP Produce—a Miami-based and family-owned grower, packer, and shipper of Desbry® brand tropical fruits and roots—brings colorful, flavorful, and nutritious innovation to school lunch with its Tropical Fruit Pilot Program. Introduced at Fort Wayne Community Schools, one of Indiana’s largest school districts, WP Produce’s first tropical fruit menu items include Desbry® Tropical Avocado Guacamole and Red Dragon Fruit.

Frieda’s Fire Dragons are in Season

Straight from volcanic hills of Nicaragua, Frieda’s non-irradiated Fire Dragons red dragon fruit is in season and perfect to fire up Fourth of July displays.

The Red Dragon (fruit) Awakens, Just in Time for July 4th Displays

According to a recent survey by C+R Research in partnership with Frieda’s, 38% of shoppers say they are more likely to shop at YOUR store if you carry red dragon fruit and 62% of shoppers say they are worth paying more for, compared to traditional white-fleshed dragon fruit.