Perkins Restaurant & Bakery Reintroduces Itself as Perkins American Food Co., Revealing Bold New Brand Identity

The company is making sweeping changes across the organization, including a new name, logo, restaurant designs, and elevated services, all while staying true to its brand pillars – value, quality, and service. And this new brand identity is here – guests will see the latest change beginning next week in advertising, social channels, the website, and interior signage.