5 Top Instagram Trends for 2023
Instagram has become one of the most popular social media marketing tools for florists. After all, this image-based platform lets you show off your gorgeous blooms and arrangements in unique and creative ways. …
Rio Roses
4 Key Facebook Advertising Trends for 2023
Facebook advertising has always been a fantastic marketing tool for growing a business: 78% of American consumers have used Facebook to discover products to purchase, and the average Facebook user clicks on 12 ads every month. …
Pantone Announces its 2023 Color of the Year: Viva Magenta
As florists, we know that color is at the heart of everything we do. That’s why we get excited every December when Pantone announces their next Color of the Year. …
That Flower Feeling Spreading the Message of Flower Power
We all need to spread the word about the power of flowers. Everyone needs to see that flowers bring much more than beauty: they improve your mood, reduce stress, spark creativity, and so much more. We need to come together as an industry and get the message out as far and wide as possible to help more people enjoy the benefits of flowers in their daily lives. …
Rio Roses: How to Create a Festive Christmas Arrangement
With Rio White LA Hybrid Lilies as the focus flower, this showstopping centerpiece is sure to be a hit with your customers. We’ve laid out the step-by-step directions here so you can create a few and have them on hand. Better yet, set up a Christmas Floral Workshop in your store, where customers can gather and make this beautiful arrangement themselves. …